Al Qattara Investments
Retail
Aurora has supported Al Qattara Investments in their ambitious expansion plans in Al Ain.
Al Qattara Investments, the name behind the vibrant mixed-use development in Al Ain, has revealed its new brand identity, the rename of Hazza Bin Zayed Community to Al Ain Square, and furthermore the firm’s plans for the city of Al Ain, as well as their collaborations with GEMS
Education. Aurora supported the brand from content development to media relations and on-site support. The event was a huge success and saw a value of over $500,000 PR value across print and digital platforms.
An Overview of Activities Undertaken
Organisation of press conference
Media Outreach - including media invites / follow ups, interview set-ups with English and Arabic business and real estate titles
CEO Profiling
Content development from press releases, opinion pieces and speeches
Successes:
Extensive knowledge of real estate titles across the region