Cerner Middle East
Healthcare
Cerner Corporation is an American supplier of health information technology services, devices, and hardware. As of February 2018, its products were in use at more than 27,000 facilities around the world. Cerner uses the latest technology to create solutions that let communities and people engage in their own health. Their mission is to relentlessly seek breakthrough innovation that will shape healthcare of tomorrow. Aurora Advertising has been working with Cerner to position their doctors as subject matter experts over their social platforms.
An Overview of Activities Undertaken
Creating strategy for LinkedIn
Research on technological developments in the medical field to create content for their LinkedIn page
Reporting on performance to meet KPIs.
Increase the rate and engagement of thought leaders in the Middle East
Successes:
Increased the rate and engagement of Cerner’s Middle East-based thought leaders through Op-ed and research-based articles