ENGIE
Energy
Supporting ENGIE since 2017 January, when the Agency’s first mandate was to undertake PR services during the Abu Dhabi’s World Future Energy Summit, 2017. In only three days, Aurora has reached an audience of over 267,000 and generated more than $217,000 worth of PR value across print and digital platforms.
After a successful event, Aurora was invited for a regional PR pitch, after which a PR retainer contract was awarded to Aurora for ongoing media relations, content development and press office management across the GCC regions.
An Overview of Activities Undertaken
Media Outreach - including media invites / follow ups, interview set-ups with business and trade specific regional media
Content development from press releases, opinion piece and on-ground support speeches
CEO Profiling
Liaison with organisers from sponsorship identification to undertaking continuous negotiations to full-fledged execution. Supported the brand year-on-year at trade shows likes like World Future Energy Summit (WFES), Water, Energy, Environment Technology Exhibition (WETEX)
Successes:
Extensive knowledge of energy and oil & gas titles, such as Pipeline, Oil&Gas and Utilities ME
Lead story / Front Cover Profiling the CEO