INSEAD​

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INSEAD is one of the world’s leading and largest graduate business schools and offers participants a truly global educational experience. With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi) and North America (San Francisco) and alliances with top institutions, INSEAD’s business education and research spans the globe. Aurora has been the communications partner of INSEAD since January 2022, helping the entity to create awareness, grow its talent base and gain some insightful coverage across the region.​

An Overview of Activities Undertaken

  • Supporting with media outreach, securing media attendance to events​

  • Press release distribution, and setting up of interviews​

  • Organised a press briefing to show media how INSEAD incorporates Virtual Reality in the classroom​

  • Organised a GEMBA Networking Iftar and invited media​

  • Media Outreach - including media invites / follow ups, interview set-ups with English and Arabic Business and Trade​

  • Monthly reports​

  • Support with writing press releases, write-ups, Op-eds and interviews

Successes:

  • Held a successful media briefing to explain the impact of VR in the classroom​

  • Organised a networking Iftar and a panel discussion to discuss the GEMBA programme​

  • Helped launch INSEAD Talks

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Middlesex University