Lutron Middle East
Lighting Sector
Lutron is a technology-centered and people-driven company and has a long history of significant growth and smart innovations. In almost 50 years of innovation, Lutron has invented hundreds of lighting control devices and systems, and expanded their product offering from 2 products to 15,000.
Lutron continues to lead the market in high-quality lighting controls for fluorescent, halogen incandescent, magnetic low-voltage, electronic low-voltage and LED light sources. Aurora has been managing Lutron Middle East’s social accounts to increase their engagement and digital footprint in the region.
An Overview of Activities Undertaken
Creation of Lutron’s social media strategy
Generating content for their social platforms
Creating digital ad campaigns, corporate brochures for the Middle East and Africa brands
Successes:
Opened their LinkedIn page and helped them increase their digital footprint in the Middle East