Emirates Maritime Arbitration Centre (EMAC)
Maritime
Aurora has been supporting Emirates Maritime Arbitration Centre (EMAC) since its official launch in 2016 November. To introduce its services and offerings to key regional stakeholders, including arbitrators and maritime professionals, Aurora organised the EMAC’s inaugural reception at the Ritz Carlton DIFC in 2016. The event saw more than 70 participants as well as English and Arabic daily, trade and broadcast media. Through print, online and broadcast platforms, Aurora reached an audience of over 111,600 and generated more than $129,000 worth of PR value
An Overview of Activities Undertaken
Event support at the ongoing highly successful ‘Breakfast with EMAC’ Series
Media Outreach - including media invites / follow ups, interview set-ups with English and Arabic Business and Trade specific Regional and International Maritime Media
Chairman Profiling
Content development from press releases, opinion pieces, to award submission write-ups and speeches
Third party liaison with event organisers from identifying relevant opportunities to full-fledged execution. Supported the brand year-on-year at trade shows like ADIPEC
Supported the organisation at such reputable global events like Posidonia, SeaAsia and ICMA
Successes:
Extensive knowledge of business, logistics and maritime media regionally, as well as internationally
Built strong relationship with maritime journalists across the region and globally