Sofitel Dubai The Palm
Hospitality
Sofitel, AccorHotels’ authentic luxury brand, blends local culture and French art de Vivre to create magnificent moments for international travellers seeking a uniquely elegant experience. Sofitel Dubai The Palm is a tropical sanctuary on Palm Jumeirah’s East Crescent, offering a rejuvenating escape from the hustle and bustle of Dubai.
An Overview of Activities Undertaken
Ongoing PR support to promote Sofitel Dubai The Palm’s offerings across the GCC countries
Staycation organisation and execution for top Tier 1 Lifestyle Media and Influencers
Media Outreach - including media invites / follow ups, interview set-ups with English and Arabic Lifestyle and Trade Media
Event support for all activities undertaken at the premises, by inviting top Tier 1 Lifestyle Media and Influencers
Relevant award identification, write up and submission
Content development from press releases, opinion pieces, to email Q&As
Looking after all the relevant hospitality award write-ups and submissions
Third party liaison with event organisers from identifying relevant opportunities to full-fledged execution.
Successes:
Extensive knowledge of hospitality, F&B, travel and lifestyle media and influencers