King’s College Hospital London
Healthcare Sector
King’s College Hospital London consists of recently opened Dubai Medical Centres in Marina and Jumeirah, with their newly opened state-of-the-art 100-bed facility at the Dubai Hills in Mohammed bin Rashid City. As part of King’s College Hospital London (KCHL), they offer patients local access to world-class treatment and leading medical professionals. Social Shop by Aurora was brought in to to develop a mature social media strategy.
An Overview of Activities Undertaken
Creation of a strategy that combined key social tactics including social advertising, bespoke content and influencer outreach
Utilising the clinic and hospital staff as part of the clinic story, Social Shop pushed out content to key target audiences while influencers trailed key services
Successes:
Clinic traffic in the Dubai area increased throughout the first six months and the online communities grew by over 180%
Reach increased dramatically with an average monthly reach of approximately 500,000